Give the Field What They Need (Not What They Want)

Field focus groups, or councils, are becoming more popular in the Direct Selling Industry – and rightfully so. Actively listening to your field can help you adapt to new/growing needs they have, help them to understand their tools, products, and services, and help you avoid costly mistakes if choosing a path inconsistent with their needs….

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3 Essential Elements That Will Turn Your Reps into Brand Ambassadors

When you talk about your Multi-Level Marketing (MLM) business, there’s often an elephant in the conversation. While your initial instinct might be to ignore it, that’s not the best strategy. The elephant is there. You know it. Your representatives know it. Your customers know it. The elephant, of course, is the reputation that comes along…

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How Your Competitors Use Technology to Stay Ahead

By leveraging technology in the right areas, it enables direct sales companies to create a frictionless experience that eliminates or significantly reduces the obstacles representatives and customers typically experience when interacting with your brand. Delivering this type of experience not only improves the likelihood of a sale, but it also allows your business to operate…

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