Traci Lynn Case Study


Dr. Traci Lynn lives her personal mission to “empower women and people to live their best lives, to motivate, inspire and change lives.” She believes jewelry creates rewarding, endless opportunities for women to own their own businesses, balance their lives, and achieve financial independence, all while doing something they love, which is exactly what inspired her to create Traci Lynn Jewelry. Traci Lynn Jewelry offers high-quality, stylish, affordable jewelry and accessories that are delivered through consultants to customers via online sales, home, and virtual parties.

Nearly three decades after their humble start in Philadelphia, Traci Lynn Jewelry has grown into a multimillion-dollar enterprise with more than 35,000 independent sales consultants in 46 states who sell their high-quality, stylish, affordable jewelry through direct sales.

I am not willing to compromise. I want the best for my company, and that is ByDesign Technologies.

Dr. Traci Lynn


ByDesign is an easy solution for success. How do they consistently do it? They keep it simple, save us money, and give the field an experience. Everything we need — delivered flawlessly, from one company.


  • Traci Lynn Jewelry required a new technology solution that would deliver the latest technology for the brand and create a premier experience for their Consultants. The migration had to be executed without impacting the daily operations and without consequential downtime or interruption to the Consultants’ businesses.
  • Traci Lynn Jewelry’s shopping cart looked dated and did not match the brand experience which is very user-friendly and beautiful.
  • Traci Lynn Jewelry needed a technology solution that was robust yet simple enough to reverse the high volume of incoming support requests from consultants and the ultimate loss of some consultants due to delays in responsiveness.
  • To effectively compete with alternative retail and online jewelry brands, Traci Lynn Jewelry required the best consultant tools in the industry that could seamlessly integrate with their new back office solution.

I’m on the Premier solution. And it is spectacular! The look and feel, of course, is our own; and it was effortless to lay our branding on top of such great tools. The shopping cart is one of my absolute favorite features. The favorite of our leaders is, of course, the mentoring tools.


Traci Lynn Jewelry implemented the turnkey Freedom Cloud Solution that includes an advanced Corporate Back Office with Commissions and Genealogy, Party Module, Shopping Cart 2.0, Replicating Websites, Consultants’ Portal, Consultant’s Tools, Branded Mobile App and a robust Promotions Engine. “I want the best for my company, and that is ByDesign Technologies.”

Having a turnkey solution from a single vendor makes life much easier for the team at Traci Lynn Jewelry.

“ByDesign has the easiest commissions in the world. I just follow steps 1-2-3 and commit, and it’s done. Then I can view the graphs and bar charts to keep an eye on trends and how the business is performing. The compensation engine is incredibly accurate which allows consultants to feel confident that they will be paid the right amount, on-time, each time. The entire back office truly is incredible.”

One of things I have realized through this migration is that relationships are very important. When you work closely with people, there needs to be shared values on how you relate to each other and what you’re willing to do. It’s about staying engaged, being responsive, caring about the result and each other. I can tell you that I know I am with the right people. This team is so willing to do whatever it takes — this team wants you to succeed.


The partnership and collaboration between ByDesign and Traci Lynn Jewelry exceeded Dr. Traci Lynn’s high expectations. The launch was completed quickly and accurately due to the flexibility of the ByDesign team. “The launch team was outstanding. They did whatever it took— working nights and weekends. They were in it to win it, and didn’t leave until it was done.”

When Traci Lynn Jewelry was live on the Freedom Cloud Solution, Dr. Lynn along with hundreds of consultants from the field, called the launch team and were cheering in the background to celebrate the quick and flawless launch. The Freedom Cloud Solution received 100% acceptance from “The Force,” which is the name Dr. Lynn affectionately uses to refer to her consultants.

Dr. Traci Lynn now speaks passionately about the ByDesign shopping cart from a place of experience. She had plans to build her own cart because she was unable to find a shopping cart that was user-friendly and beautifully designed. Why is user-friendly important? Well, it has to be user-friendly for their field and customers to easily adopt. And it has to be beautiful because at Traci Lynn, they are all about selling beautiful things down to the last detail, and so even the shopping cart needs to match the brand experience.

The Shopping Cart 2.0 exceeded Dr. Traci Lynn’s expectations on every level. “It was much better than anything we could have built ourselves. A Facebook comment we received sums up what everyone at Traci Lynn Jewelry is feeling: “This new cart is just mind-blowing! I can’t help but look at the jewelry over and over again because this shopping cart brings all your jewelry to life.” That is the “experience” I wanted to deliver and with ByDesign we were able to accomplish that huge goal

When Traci Lynn Jewelry launched with ByDesign, they experienced a 98% reduction in support request tickets.  Their Freedom solution is easy for the consultants to use, and works reliably without corporate staff needing to do anything.  This gives them more time to focus on their consultants and customers — building their business and planning for the future.

Dr. Traci Lynn was committed to finding and delivering the best rep tools in the industry for her team. She chose the ByDesign Consultant Tools.  As part of the turnkey Freedom Cloud Solution, the Consultant Tools are fully integrated with the back office, commissions engine, genealogy and order information.  “The field was very impressed with the advanced functionality built into the Freedom Consultant Tools and the level of control that it gave them over their business — including Journey Based Mentoring to guide consultants through their first months of business, progress tracking toward their next rank, and Microsites for sharing marketing information with call-to-action functionality, and much more.”

“The Freedom Solution from ByDesign is the key for profitable growth because this system is scalable to the big boys with effortless ease. I don’t have to worry when we grow; I know that ByDesign is planning right now for my success and what we will need in the next 5, 10, 20 years.

They save me money and continually provide our field with a Premier Experience. They do all this while keeping their attention on how they can help me and my business succeed.  There is no other solution or company that can do all of that for our industry.

If you are looking for a software provider, make sure you have a partnership with people who you trust, and who are really invested in Your Business, invested in You and invested in Your Success.  That is what I found at ByDesign, and I would highly recommend them to anyone who wants to be more successful in the direct sales industry.”