Much like the childhood rhyme about keeping old friends, successful multi-level marketing (MLM) companies and field sales representatives know the secret to sales growth is…

Over the past 15 years, Kyani, a company focused on wellness products that provide nutrition for optimal health, has delivered a master class in international…

Strategic use of social media can give your direct selling brand – and sales – a boost. One way to harness the power of social…

Word-of-mouth and customer referrals have been driving sales ever since people started exchanging goods and services for money. But the arrival of the Internet and…

Each generation is defined by unique, collective experiences. Researchers and marketers study generational attitudes and behaviors to understand and anticipate each generation’s impact. The direct…

Brick-and-mortar retailers have long rewarded customers who refer new customers. But the Internet and social media transformed the practice by introducing affiliate marketing programs in…