What to Expect: Gen Z’s Impact on MLM Customer Experiences
Each generation is defined by unique, collective experiences. Researchers and marketers study generational attitudes and behaviors to understand and anticipate each generation’s impact. The direct…
What is Affiliate Marketing?
Brick-and-mortar retailers have long rewarded customers who refer new customers. But the Internet and social media transformed the practice by introducing affiliate marketing programs in…
What is Social Commerce?
Direct selling continues to evolve. More than 200 years after peddlers traveled from town to town in the 1700s, the industry boomed in the 1970s…
Pay-Out Percentages for Success
By Nancy Tobler and Mark Rawlins, MLM-CC Is your compensation plan working correctly? What does it even mean for a compensation plan to succeed? We…
Starting a Network Marketing Company: 10 basic building blocks for a strong start
By Kevin Thompson, MLM Attorney, Thompson Burton This article is a modified version of the original publication from September 12, 2019 Back in a prior…
