6 Essential Steps to Building a Strong MLM Brand

Building a strong, recognizable brand helps multi-level marketing (MLM) companies attract new customers, recruit independent sales representatives, and achieve growth goals. A strong brand unifies how the company and its products are presented to sales representatives and customers – with the brand integrated throughout materials, marketing, websites, and shopping experiences. The good news is that…

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The Comprehensive Guide to Building a Successful MLM Company

Whether you’re starting a multi-level marketing (MLM) company from scratch or mapping out strategic growth plans for an already established MLM, there are seven essential focus areas that drive your success. From business plans and compensation structure through MLM software platforms and marketing strategies, here’s a comprehensive look at what you need to consider, prioritize,…

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5 Tips for Successful Recruiting

I’m often asked how to recruit more and better individuals in this business. And, while there isn’t a ‘magic elixir’ to solve this, there are certainly some best practices that can help you be more successful. With January comes a new year and a prime time for recruiting, so now is a great time to…

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Why Compensation Plans Are Changing

As I have written for many years, multilevel compensation plans should be designed to motivate and reward 12 essential behaviors. These behaviors are… Personally purchasing your products or services. Selling to customers (non-participants of the income opportunity). Introducing the income opportunity to others (sponsoring/recruiting). Building a team. Training, supporting and nurturing others. Becoming a leader….

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The 3 Basic Building Blocks for Party Plan Company Success

Party plan companies continue to evolve and thrive – leveraging technology and party plan software to create fun, social, and highly personalized shopping experiences that connect with today’s consumers. Like so many other industries, technology has had a transformational impact on party plan companies, from how they engage customers and attract new representatives through how…

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What are the best ways to grow your party plan company?

Party plan companies combine direct selling with party events to create a social, highly personalized shopping experience. Successful growth strategies focus on three primary areas: Assisting independent sales representatives in increasing sales to party participants, increasing the number of party events, and recruiting new sales representatives. The company’s party plan software is an essential component…

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MLM Genealogy Trees – and How They Grow

A multi-level marketing (MLM) company is like a tree, transforming to add branches as its network of independent sales representatives grows. Each branch connects back to the organization’s roots, relying on the company for the product innovation, MLM software solutions, and tools needed to build and run the business. And, when the branches of an…

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How to Choose the Best Party Plan Software for Your Business

Back in the 1940s, a woman named Brownie Wise pioneered the art of party plan direct selling for Tupperware. Friends and family members gathered at a host’s home to socialize, browse the innovative food storage products, and purchase them on the spot. Tupperware’s success inspired dozens of other companies to adopt the party plan model…

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Do You Have the Right MLM Software for Your Reps? A Technology Assessment Tool

Your multi-level marketing (MLM) software functions as the company’s central nervous system, playing a vital role in nearly every aspect of the business’s health and well-being. It’s the connection point for MLM operations, with features and functionality that integrate your corporate back-office with a user-friendly portal for your representatives. Today, must-have features include a commissions…

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