Field focus groups, or councils, are becoming more popular in the Direct Selling Industry – and rightfully so. Actively listening to your field can help you adapt to new/growing needs they have, help them to understand their tools, products, and services, and help you avoid costly mistakes if choosing a path inconsistent with their needs….
When you talk about your Multi-Level Marketing (MLM) business, there’s often an elephant in the conversation. While your initial instinct might be to ignore it, that’s not the best strategy. The elephant is there. You know it. Your representatives know it. Your customers know it. The elephant, of course, is the reputation that comes along…
By leveraging technology in the right areas, it enables direct sales companies to create a frictionless experience that eliminates or significantly reduces the obstacles representatives and customers typically experience when interacting with your brand. Delivering this type of experience not only improves the likelihood of a sale, but it also allows your business to operate…
Australian Consumer Law issues for American direct selling companies A number of DSA Member companies are multinational corporations and, of those, a significant number have head offices in the United States of America. The majority of matters which are referred to Russell Kennedy from American direct selling companies relate to claims under the Australian Consumer Law…
It’s a confusing segment in the market right now. One day, consumers see an article in the Washington Post written by former FDA commissioner, Scott Gottlieb, where he writes, “But many of [CBD’s] expansive benefits are fanciful, and in fact, the sale of much of the product is illegal under current law. The Food and…
Can you imagine a direct selling company choosing to operate in every state except California? That’s a huge number of potential customers that they are taking a pass on. Well, a similar sized market is available north of the border in Canada and, while numerous direct selling companies are established here, there are many US…
Do you know the New Currency for Direct Sellers? At the DSA Australia’s Annual Conference, ByDesign Technologies CEO, Daryl Wurzbacher, presented actionable insights on “Harnessing the Power of Data to Drive your Direct Selling Business.” In case you didn’t make it to Australia, we have included a summary of the presentation in this blog post….
The four decades I have spent in direct sales has given me a fantastic 360 view of Direct Sales. The journey started as a Representative, then led into direct selling software, and moved into corporate leadership roles, including President and CEO. There are many things I have learned along the way. Today, I will share…
Compensation Plan Communication and Documentation Best Practices Please, no one pagers! Compensation plans cannot be communicated to software developers with merely a one-page chart of title requirements and compensation percentages. Did you know that the document you created to explain your compensation plan to your sales force is not detailed enough for your software providers…
As the Executive director of Direct Selling Australia I am often asked the questions; Who is growing? What are they doing? What is happening in the industry? Everyone is looking for the silver bullet, I was when I was running a direct selling business but I’ll come back to that at the end, as I…