Have you heard the saying, “Don’t try to be something for everyone, just be everything for someone?” That quote captures the secret to direct selling success. If you spend all your time trying to please the masses, you won’t have time to build deep relationships with the community of customers with both a need and…
The way that consumers interact when buying and selling products has evolved towards multi-channel forms of communication. No longer are they just purchasing an item, but they are becoming part of a community with other buyers around the world. Instead of being passive shoppers, they are actively taking part in what they buy with the…
Technology is the engine for growth and development, as the moving and sharing of information has become a fundamental part of both our personal and professional lives. In today’s world of the gig economy, there are roughly 60 million microentrepreneurs comprising an agile workforce of independent workers. These microentrepreneurs have income-earning activities that are unlike…
As you design and build your Multi-Level Marketing business, your MLM software creates the foundation that enables you to scale and grow. You define the dream. You set the strategy. And you roll up your sleeves and make it happen. ByDesign’s Freedom Platform is by your side, bringing structure, ease, and accuracy to not only…
When you’ve got people on your team that “know” how to sponsor — you’ve given them the five steps on how to sponsor. You have “taught” them how to sponsor, but they’re not sponsoring. So what most companies and leaders do is teach them again. You send them online to learn, again, and still not…
The Direct Selling News recently quoted bestselling author and consultant Ron Carucci saying that “Organizations with a standardized onboarding process experience 62% greater new hire productivity, and 50% greater new hire retention.” While this quote wasn’t originally written for our industry, it is relevant when striving to activate and retain Reps who join your organization….
Predicting how a company’s sales will evolve and what it will be at a given time in the future should always be taken seriously. At the end of the day, this is by far the most important source of revenue at a direct selling company. Also, profitability is obviously highly impacted by sales. On the…
Shock, Denial, Anger, Depression and Acceptance — You may recognize these as the stages of grief; However, in our industry, I have observed these exact same stages when company owners and leaders experience the effects of a major compliance issue. The Direct Selling model has many benefits, one of the top being the ability to…
Why Do MLM Companies Keep Getting Sued by the FTC For the Same Stuff as Others Have Been Sued for Decades? Part 1 The recent FTC v. Neora lawsuit raises a question – Do MLM leaders (corporate executives and field leaders) “get it” when it comes to the legal and regulatory requirements that govern MLMs?…
Field focus groups, or councils, are becoming more popular in the Direct Selling Industry – and rightfully so. Actively listening to your field can help you adapt to new/growing needs they have, help them to understand their tools, products, and services, and help you avoid costly mistakes if choosing a path inconsistent with their needs….
