The structure of a multi-level marketing (MLM) company’s compensation plan plays a vital role in its growth strategies. What is a unilevel MLM compensation plan? A unilevel compensation plan structure is a straightforward, efficient, and universal option that’s widely used by MLM companies.
While there are many types of MLM compensation plan structures, including unilevel, binary, matrix, and hybrid, each serves the same essential purpose. For MLM companies and their representatives, the compensation plan structure defines how the independent sales representatives are paid for sales they make themselves, as well as sales made by the representatives they recruit and sponsor. An effective MLM compensation plan is designed to motivate, incent, and reward specific sales behaviors that align with the company’s strategies. The compensation plan structure is built into the company’s MLM software, which tracks sales, calculates sales commissions, and automates the payout process.
Below, we explore how unilevel compensation plans work. (Click the following links for detailed overviews of binary and matrix compensation plans.)
The unilevel plan structure
Unilevel compensation plans are relatively simple to understand. As the name suggests, a unilevel plan has a single business level, with all of a representative’s sponsored members placed directly in the first level. Unlike other MLM compensation plans, there is no limit to the “width” of a unilevel plan structure. In terms of the plan’s hierarchy – also known as the genealogy – all of a representative’s recruits can be placed directly below them in their “frontline.” This means there’s no “spillover” requirement where direct recruits are placed in a subsequent downline level because of frontline width limitations.
The depth of a unilevel plan will extend beyond the single level as the recruited representatives sponsor people themselves and build out their own frontline teams. Those teams become additional levels under the original sponsoring representative and depending on the plan’s defined commission rules and payout percentages, representatives are typically eligible to earn compensation for sales made by representatives in the three to ten levels below them in the unilevel plan’s hierarchy.
Unilevel MLM compensation plans give representatives the flexibility to sponsor – and directly benefit from – as many representatives as they would like, while also encouraging representatives to build out the depth in order to increase their earning potential through compensation and bonuses paid for sales made by additional downline levels.
How unilevel compensation plans work
Because of the simplicity, unilevel plans are favored by start-up companies looking to grow quickly and appeal to part-time representatives. Today, many MLM companies use the unilevel structure as their base plan and customize the payout rules and incentive bonuses within their MLM software to fit the organization’s specific objectives.
The compensation in a unilevel plan is based on both individual and group performance. The commission payout amount is set for each of the levels, with the representative’s frontline level paying the highest commission on sales volume. From there, the MLM company defines the percentage to be paid for each subsequent level and determines how many levels qualify for payout. For example, a unilevel plan may pay a 10 percent commission on sales volume for the first, or frontline, level, and then 5 percent for level two, 4 percent for level three, 3 percent for level four, 2 percent for level five, and 1 percent for level six, with then nothing paid on levels beyond six.
The representative’s rank within the organization is also a factor in determining their payout. Ranks are earned by meeting defined requirements, such as sales volume thresholds or the depth of downlines. Representatives with higher ranks can earn more from their downlines. In addition, the MLM company can define and automate bonus opportunities within its MLM software to further incent and reward sales and recruiting behaviors. Examples of bonuses within a unilevel MLM compensation plan include:
- Direct sponsor bonus: Representatives earn a bonus based on recruiting a defined number of new members. Many MLM companies also build in a “matching” bonus that pays a percentage to a representative when a member of their downline earns a direct sponsor bonus.
- Fast start bonus: Representatives are rewarded for a certain number of new recruits or customers within a designated time frame after they join the organization.
- Rank bonus: As representatives meet the qualifications and attain higher ranks within the organization, the unilevel compensation program often provides a one-time bonus. In some cases, the plan’s rules built into the MLM software will also include rank maintenance criteria. This means that a representative’s rank can be downgraded if they do not continue to meet the rank’s requirements.
- Leadership pool: To create incentives for the leaders within the organization, MLM companies using a unilevel compensation plan will create a leadership pool that pays a defined percentage of yearly or quarterly sales volume to top leaders.
The advantages of unilevel MLM plans
Along with the plan’s overall simplicity, MLM companies choose unilevel compensation structures because they encourage representatives to build an organization that’s both wide and deep. The unlimited width enables representatives to increase their earning power by having more people making sales. At the same time, representatives want to add depth to the organization to increase their earning potential as they qualify for rankings. In turn, these efforts strengthen the overall sales foundation for the MLM company.
The flexibility of unilevel plans also holds appeal for both MLM companies and their representatives. The representatives have the freedom to build out the width and depth of their downlines, which directly impacts their income potential. For MLM companies, the unilevel plan’s flexibility makes it well-suited to a range of direct selling business models. Each company is able to establish plan parameters based on its growth strategies and sales objectives.
The challenges of unilevel MLM plans
While the flexibility and earnings potential are seen as advantages for unilevel compensation plans, it can take a while for representatives to benefit. Because of the structure, new representatives don’t always see earnings comparable to the time they are putting in at the beginning. Once they have their frontlines more built out and start to add two or three levels of depth to their downline, their earnings – and the payout consistency – increase. To address this issue, many MLM companies leverage fast start bonuses and supplemental commissions to keep new representatives engaged in both selling and recruiting.
Similarly, unilevel compensation programs may risk having top-earning representatives “outgrow” the plan after maxing out their downline depth. For example, in a five-level unilevel model, a representative is not paid for any sales volume generated by the sixth level or beyond. Again, MLM companies typically mitigate this by adding incentives, bonuses, and leadership pool compensation that reward top performers based on ranks and achievements.
Unilevel MLM software solutions
A company’s MLM software enables it to track and manage the expanding downline organization, as well as design and automate a unilevel compensation plan tailored for the company. The best unilevel MLM software gives companies the flexibility to adjust the plan’s parameters, such as commissions by pay level and bonus triggers. Unilevel MLM software plays a central role for growing MLM companies by providing management tools, automated commission calculations, and comprehensive reporting so the company is able to address gaps, incent desired sales or recruiting behaviors, and achieve growth goals.
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