Field focus groups, or councils, are becoming more popular in the Direct Selling Industry – and rightfully so. Actively listening to your field can help you adapt to new/growing needs they have, help them to understand their tools, products, and services, and help you avoid costly mistakes if choosing a path inconsistent with their needs….
When you talk about your Multi-Level Marketing (MLM) business, there’s often an elephant in the conversation. While your initial instinct might be to ignore it, that’s not the best strategy. The elephant is there. You know it. Your representatives know it. Your customers know it. The elephant, of course, is the reputation that comes along…
By leveraging technology in the right areas, it enables direct sales companies to create a frictionless experience that eliminates or significantly reduces the obstacles representatives and customers typically experience when interacting with your brand. Delivering this type of experience not only improves the likelihood of a sale, but it also allows your business to operate…
Australian Consumer Law issues for American direct selling companies A number of DSA Member companies are multinational corporations and, of those, a significant number have head offices in the United States of America. The majority of matters which are referred to Russell Kennedy from American direct selling companies relate to claims under the Australian Consumer Law…
Do you know the New Currency for Direct Sellers? At the DSA Australia’s Annual Conference, ByDesign Technologies CEO, Daryl Wurzbacher, presented actionable insights on “Harnessing the Power of Data to Drive your Direct Selling Business.” In case you didn’t make it to Australia, we have included a summary of the presentation in this blog post….
The four decades I have spent in direct sales has given me a fantastic 360 view of Direct Sales. The journey started as a Representative, then led into direct selling software, and moved into corporate leadership roles, including President and CEO. There are many things I have learned along the way. Today, I will share…
Compensation Plan Communication and Documentation Best Practices Please, no one pagers! Compensation plans cannot be communicated to software developers with merely a one-page chart of title requirements and compensation percentages. Did you know that the document you created to explain your compensation plan to your sales force is not detailed enough for your software providers…
As the Executive director of Direct Selling Australia I am often asked the questions; Who is growing? What are they doing? What is happening in the industry? Everyone is looking for the silver bullet, I was when I was running a direct selling business but I’ll come back to that at the end, as I…
My answer – “Everyone!” It’s true. Everyone is a supplier and a customer. In any environment, we are all doing stuff for each other and we are more likely to go the extra mile for people that appreciate our efforts. This just translates into our corporate life and I believe that the owner of the…
There are two worlds in which we live – the “Performance Zone” and the “Learning Zone.” In his TED talk, Eduardo Briceño talks about these two zones and why it’s important for you to spend time in both of them. Most of the time we live in the Performance Zone. This is where we use…