OUR TEAM IS YOUR TEAM

As the industries most trusted MLM software development company, the team at ByDesign has successfully launched 1,000 clients.  Our team will provide you with the insight, best practices, and lessons learned from all our client launches.  Our experienced team can easily customize our software and solutions to meet your exact requirements.

Our sales executives have great experience in Party Plan and Multi-Level Marketing – as field leaders, corporate management and owners of direct selling companies. They know what works and will provide the insights that will accelerate your success.

Our staff and software developers serve Party Plan and Multi-Level Marketing companies exclusively and understand the special requirements of this business model thoroughly.

Our implementation managers will work with you on setting up your system with all the features you need to run your business. You will work together on all the milestones required to launch.

Our compensation plan analysts translate your compensation plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.

Our product specialists will help you refine, design, develop, implement, and manage your customization requests to ensure minimal turnaround time, maximum returns and maximum efficiency.

Our live-support team is here to answer all your questions. From features and functions to tips and tricks – we’ve got you covered.

OVER 100 YEARS OF LEADERSHIP EXPERIENCE

Daryl Wurzbacher

Daryl Wurzbacher

CEO
Daryl began his career at ByDesign Technologies as the Director of Technology. His strong work ethic and passion for continuous self-development led to increasing levels of responsibility and a promotion into the role of Vice-President of Applications and Platforms. His strategic leadership, innovation and energetic contributions led to his appointment as President in 2015 and CEO in 2018. During his tenure over the past decade, Daryl has been integral to the accelerated company growth along with our international expansion. Daryl became passionate about the Direct Sales industry while working for a start-up and scaling that company from $0 to $70 million using the Freedom Platform.
Jerry York

Jerry York

Global Vice President of Sales
Jerry began his career as a distributor, and gained tremendous success building one of the fastest organizations in the history of his company. Inspired by the experience of “doing well by doing good”, he launched his own direct marketing and discovered his true passion for service. With a deep understanding of the tools that were needed on both the distributor and corporate side, Jerry was recruited to the software side of our business. His search for true innovation led him to ByDesign Technologies more than 13 years ago and continues to drive our technology roadmap.
Bob Hipple

Bob Hipple

Vice President of Sales
Bob was introduced to the direct sales industry as a distributor where he spent thirteen years building a large and successful organization with Primerica Financial Services. In 1996, he made a shift to the technology side of the industry where he worked with hundreds of startup companies and supported them through every step of their growth, including many who hit momentum and experienced intense hyper growth. In addition, Bob has been instrumental in the growth of several direct sales companies as a top executive. He has been actively involved in the Direct Selling Association as a speaker and committee member. Bob is passionate about helping companies achieve success.
Linda Gulla

Linda Gulla

Vice President Marketing
Linda has a proven track record of creating and executing visionary strategic plans in the areas of sales, marketing, branding and social engagement. Her proven track record of marketing leadership spans more than 20 years, and brings a fresh perspective to the ByDesign experience. Linda oversees our global brand, driving the company’s positioning, marketing strategy and social media to ensure strong connections with customers and partners. She has held executive level marketing and sales roles in the direct selling industry, the consumer product industry as well as the technology solutions industry.
Kristin Bates

Kristin Bates

Design Director
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign are widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an e-commerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.
Miguel Andino

Miguel Andino

Director of Client Services

Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

Cassie Lewis

Cassie Lewis

Field Adoption Specialist
Cassie is a seasoned leader who is passionate about Entrepreneurs, and known for her advocacy for representatives.  In her 10+ years of working in the direct selling industry, she has been responsible for a wide range of roles including: Customer Care/Representatives Support; traveling the country as a Field Trainer; managing compensation plans; and, designing representative’s incentive programs.   Having spent thousands of hours working directly with representatives, Cassie brings a unique Field perspective to the ByDesign team.   She has worked in the field shadowing representatives in their daily business operations and has tremendous insights into the struggles of managing leads, people, and earnings.  Her goal is to ensure that your representatives have the very best tools for working their business and that they know HOW and WHY to use those tools. She knows that every minute spent on administration or analysis is a minute that could have been spent out networking!
Jason Abramovitz

Jason Abramovitz

Client Support Manager

Jason brings nearly two decades of leadership experience, developed across a variety of sectors to ByDesign.  He is responsible for the coordination and supervision of solution delivery, as well as the strategic direction of support operations to further ByDesign’s goal of continuously enhancing the client experience.  Jason collaborates with clients to understand challenges and opportunities and works to help identify and prioritize client goals and solutions.  Serving as a liaison between clients and our internal teams, he brings the “voice-of-the-customer” into the heart of our business.

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