Our Team Is Your Team

Jeff is an accomplished software executive with more than 20 years’ experience in the industry. In 2000, he co-founded ByDesign Technologies with the vision that innovative and stable technology, coupled with great support, could create tremendous opportunities for the direct selling industry. Jeff was the founding programmer of the Freedom platform, launching the first web-based software for our industry. More than $6 billion in orders have been processed by Freedom. Over the past 18 years, Jeff has continued to create first-to-market solutions that simplify the many complexities behind party plan and direct sales business models.

Daryl began his career at ByDesign Technologies as the Director of Technology. His strong work ethic and passion for continuous self-development led to increasing levels of responsibility and a promotion into the role of Vice-President of Applications and Platforms. His strategic leadership, innovation and energetic contributions led to his appointment as President in 2015 and CEO in 2018. During his tenure over the past decade, Daryl has been integral to the accelerated company growth along with our international expansion. Daryl became passionate about the Direct Sales industry while working for a start-up and scaling that company from $0 to $70 million using the Freedom Platform.

Jerry began his career as a distributor, and gained tremendous success building one of the fastest organizations in the history of his company. Inspired by the experience of “doing well by doing good”, he launched his own direct marketing and discovered his true passion for service. With a deep understanding of the tools that were needed on both the distributor and corporate side, Jerry was recruited to the software side of our business. His search for true innovation led him to ByDesign Technologies more than 13 years ago and continues to drive our technology roadmap.

Linda has a proven track record of creating and executing visionary strategic plans in the areas of sales, marketing, branding and social engagement. Her proven track record of marketing leadership spans more than 20 years, and brings a fresh perspective to the ByDesign experience. Linda oversees our global brand, driving the company’s positioning, marketing strategy and social media to ensure strong connections with customers and partners. She has held executive level marketing and sales roles in the direct selling industry, the consumer product industry as well as the technology solutions industry.

Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign are widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an e-commerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

Cassie is a seasoned leader who is passionate about Entrepreneurs, and known for her advocacy for representatives.  In her 10+ years of working in the direct selling industry, she has been responsible for a wide range of roles including: Customer Care/Representatives Support; traveling the country as a Field Trainer; managing compensation plans; and, designing representative’s incentive programs.   Having spent thousands of hours working directly with representatives, Cassie brings a unique Field perspective to the ByDesign team.   She has worked in the field shadowing representatives in their daily business operations and has tremendous insights into the struggles of managing leads, people, and earnings.  Her goal is to ensure that your representatives have the very best tools for working their business and that they know HOW and WHY to use those tools. She knows that every minute spent on administration or analysis is a minute that could have been spent out networking!

Jason brings nearly two decades of leadership experience, developed across a variety of sectors to ByDesign.  He is responsible for the coordination and supervision of solution delivery, as well as the strategic direction of support operations to further ByDesign’s goal of continuously enhancing the client experience.  Jason collaborates with clients to understand challenges and opportunities and works to help identify and prioritize client goals and solutions.  Serving as a liaison between clients and our internal teams, he brings the “voice-of-the-customer” into the heart of our business.