Meet Your Launch Team

Congratulations on launching your business on the award-winning Freedom Platform! We are proud to be your software partner. During the coming weeks, our team will guide you through the entire process with ease.

Tony Welch

Tony Welch

Implementation Specialist
813.253.2235 x141 |  anthony.welch@bydesign.com
Tony is a seasoned professional with deep experience in the area of customer experience from strategy through to implementation. More than 10 years’ experience covering both the technology and business processes

Accomplished and highly respected subject matter specialist in planning, developing and implementing customer launches.

Since his start at ByDesign, Tony has launched startups and large existing company conversions like it was second nature. His approach to each client’s needs is always geared to finding the best solution with the least amount of effort and cost to our clients. Because he has been involved in many of the client launches and customizations, his been able to deliver combinations of configurations to solve some of the more challenging requests that have come his way with relative ease.

Tony has always been fascinated with how things work and will tell you to give him a user manual over a novel any day.

Prior to joining the ByDesign Family, Tony worked for a large mobile phone manufacture providing launching new Products, providing call center training and documentation. He still gets excited to see the technology advancements that take place with the current juggernauts in that market.

When not at work, Tony enjoys spending time with his wife, three girls, two dogs and a Quaker parrot. From Wii Karaoke, Saxophone & Violin duals or taking things apart to see if they can make them better, it is always a family event.

His most recent hobby is 3D printing and he has now added another printer to his lineup.

My Strengths
  • Strategic
  •  Achiever
  •  Analytical
  •  Ideation
  •  Input
Ask Me About
  • DIY
  • 3D Printing
  • Alto Saxophone
  • Dogs/Birds
  • Car Audio
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Implementation Specialist

Tony will be working with you on setting up your system with all the features you need to run your business.  You will work together on the milestones required to launch.   He will be supporting your team on the set up of your shopping cart, replicated websites,  merchant account, inventory, shipping configurations – and more.  Tony will be guiding you through the entire process in a way that is both simple and easy.

Robert Pratico

Robert Pratico

Commissions Analyst
813.253.2235 x179 |  robert.pratico@bydesign.com
Robert grew up all over the world. From living in Germany to Japan and other multiple countries throughout Europe and Asia. He’s had the opportunity to immerse himself in different cultures and visit parts of the world that few may be able to pronounce.

Robert knows technology which makes him a great fit for ByDesign. Before joining ByDesign he worked at supporting server hardware and operating systems for large corporations, including the US government. Robert has been part of the ByDesign family for 5+ years and he is focused on bonus payouts and compensation plan design. He ensures your plan is configured in the most effective way and in the shortest time possible. Also, his customer-oriented personality mixed with his bonus knowledge makes Robert a great facilitator, providing you with valuable alternatives when making changes to your compensation plan.

During his spare time, you will never know Robert’s whereabouts. With his adventurous spirit, he might be under water or collecting artifacts! He is a certified scuba diver and has explored the beautiful reefs of Okinawa in the East China Sea, among other places. Oh, did I mentioned he also has a piece of the Berlin Wall!

In a jiffy, Robert can definitively make your compensation plan international.

My Strengths
  • Strategic
  •  Ideation
  •  Context
  •  Learner
  •  Activator
Ask Me About
  • Travel
  • Anime & Manga
  • Video Games
  • Technology
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Commissions Analyst

Robert completes your Compensation plan analysis, design, and configuration.  He will translate your plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.  Then, of course, Robert will guide you through all the testing of the ranks and bonuses to be sure your payouts are perfect.

Miguel Andino

Miguel Andino

Director of Client Services
813.253.2235 x134 |  miguel.andino@bydesign.com
Miguel is highly skilled in leading projects from inception to launch, making each phase run more efficiently and effectively. His extensive background in commissions and compensation plans has positioned him as a highly sought-after bonus expert. Miguel’s attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication. His diverse skillset enables him to manage multiple teams and processes including the development of requirements and specifications, technical documentation, project management, QA and deployment.
My Strengths
  • Strategic
  •  Includer
  •  Positivity
  •  Relator
  •  Responsibility
Ask Me About
  • Family
  • The Beach
  • Surfing
  • Basketball
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Business Analyst Manager

Miguel ensures the successful completion of all new projects essential for your launch. He coordinates alongside a team of Product Specialists and Commissions Analysts, the planning and execution of the requirements to deliver projects on time.

Kristin Bates

Kristin Bates

Design Director
813.253.2235 x105 |  kristin.bates@bydesign.com
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign is widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an eCommerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

When she is not re-imagining the digital world, Kristin can be found traveling with her husband.  Some of her favorite destinations include Aspen, Colorado; Portland, OR; and Puerto Rico.  No trip would be complete without sampling the local cruise. Kristin is on a quest to find the world best carrot cake. Her current recommendation proudly goes to Fleming’s!

In between travel adventures, Kristin and her husband are busy in the kitchen creating exceptional gourmet pizzas!  Don’t expect to see a simple pepperoni or margherita pizza at their home.  As culinary artists, they  often experiment with different topping combinations, like this week’s favorite, balsamic onion, bacon, and goat cheese.

My Strengths
  • Consistency
  •  Deliberative
  •  Discipline
  •  Maximizer
  •  Relator
Ask Me About
    Cats

  • Gourmet Pizza
  • Design Trends
  • Traveling
  • DIY Project
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Designer

Kristin is your ultimate guide to reaching your potential through the creation of highly strategic and visually appealing content and design solutions. She builds strategic, responsive, engaging websites that immediately bolster credibility, communicate established messaging to target audiences, and ultimately convert prospects into customers.

Bobby Falcone

Bobby Falcone

Customer Service Manager
813.253.2235 x108 |  bobby.falcone@bydesign.com
Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

Before Bobby started his career, his family did catering where Bobby learned at a young age the art of serving others along with food preparation. He worked in a local restaurant in both serving as a waiter and back in the kitchen as a cook and in food preparation. To this day, Bobby’s family still does a few catering events each year for a select group of friends and family where he likes to try out new recipes and ideas.

Growing up, Bobby was very involved in his church as a singer and playing guitar for weekly services. During High School and College, he sang with a contemporary group that traveled and performed around central Florida. Currently, Bobby still volunteers weekly at his local church as a sound engineer.

Bobby has a wife and two children, one in High School and the other starting college. His wife works at the district level for the county school system.

In Bobby’s free time, he enjoys doing family things and loves down times watching movies and hanging out with friends.

My Strengths
  • Communication
  •  Developer
  •  Positivity
  •  Individualization
  •  Responsibility
Ask Me About
  • Family
  •  Movies
  •  Catering
  •  Singing & Guitar
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Customer Service Manager

Bobby and his team of specialists are your day-to-day champions to help accelerate your success.  They are there to find resolutions from general questions to complex configurations and training. The support team interacts with all departments at ByDesign and is your first point of contact after you go live.


Your Implementation Specialist

Tony will be working with you on setting up your system with all the features you need to run your business.  You will work together on the milestones required to launch.   He will be supporting your team on the set up of your shopping cart, replicated websites,  merchant account, inventory, shipping configurations – and more.  Tony will be guiding you through the entire process in a way that is both simple and easy.

Tony Welch

Tony Welch

Implementation Specialist
813.253.2235 x141 |  anthony.welch@bydesign.com
Tony is a seasoned professional with deep experience in the area of customer experience from strategy through to implementation. More than 10 years’ experience covering both the technology and business processes

Accomplished and highly respected subject matter specialist in planning, developing and implementing customer launches.

Since his start at ByDesign, Tony has launched startups and large existing company conversions like it was second nature. His approach to each client’s needs is always geared to finding the best solution with the least amount of effort and cost to our clients. Because he has been involved in many of the client launches and customizations, his been able to deliver combinations of configurations to solve some of the more challenging requests that have come his way with relative ease.

Tony has always been fascinated with how things work and will tell you to give him a user manual over a novel any day.

Prior to joining the ByDesign Family, Tony worked for a large mobile phone manufacture providing launching new Products, providing call center training and documentation. He still gets excited to see the technology advancements that take place with the current juggernauts in that market.

When not at work, Tony enjoys spending time with his wife, three girls, two dogs and a Quaker parrot. From Wii Karaoke, Saxophone & Violin duals or taking things apart to see if they can make them better, it is always a family event.

His most recent hobby is 3D printing and he has now added another printer to his lineup.

My Strengths
  • Strategic
  •  Achiever
  •  Analytical
  •  Ideation
  •  Input
Ask Me About
  • DIY
  • 3D Printing
  • Alto Saxophone
  • Dogs/Birds
  • Car Audio
We leverage the StrengthsFinder system to help identify our top 5 strengths.
Miguel Andino

Miguel Andino

Director of Client Services
813.253.2235 x134 |  miguel.andino@bydesign.com
Miguel is highly skilled in leading projects from inception to launch, making each phase run more efficiently and effectively. His extensive background in commissions and compensation plans has positioned him as a highly sought-after bonus expert. Miguel’s attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication. His diverse skillset enables him to manage multiple teams and processes including the development of requirements and specifications, technical documentation, project management, QA and deployment.
My Strengths
  • Strategic
  •  Includer
  •  Positivity
  •  Relator
  •  Responsibility
Ask Me About
  • Family
  • The Beach
  • Surfing
  • Basketball
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Business Analyst Manager

Miguel ensures the successful completion of all new projects essential for your launch. He coordinates alongside a team of Product Specialists and Commissions Analysts, the planning and execution of the requirements to deliver projects on time.


Your Commissions Analyst

Robert completes your Compensation plan analysis, design, and configuration.  He will translate your plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.  Then, of course, Robert will guide you through all the testing of the ranks and bonuses to be sure your payouts are perfect.

Robert Pratico

Robert Pratico

Commissions Analyst
813.253.2235 x179 |  robert.pratico@bydesign.com
Robert grew up all over the world. From living in Germany to Japan and other multiple countries throughout Europe and Asia. He’s had the opportunity to immerse himself in different cultures and visit parts of the world that few may be able to pronounce.

Robert knows technology which makes him a great fit for ByDesign. Before joining ByDesign he worked at supporting server hardware and operating systems for large corporations, including the US government. Robert has been part of the ByDesign family for 5+ years and he is focused on bonus payouts and compensation plan design. He ensures your plan is configured in the most effective way and in the shortest time possible. Also, his customer-oriented personality mixed with his bonus knowledge makes Robert a great facilitator, providing you with valuable alternatives when making changes to your compensation plan.

During his spare time, you will never know Robert’s whereabouts. With his adventurous spirit, he might be under water or collecting artifacts! He is a certified scuba diver and has explored the beautiful reefs of Okinawa in the East China Sea, among other places. Oh, did I mentioned he also has a piece of the Berlin Wall!

In a jiffy, Robert can definitively make your compensation plan international.

My Strengths
  • Strategic
  •  Ideation
  •  Context
  •  Learner
  •  Activator
Ask Me About
  • Travel
  • Anime & Manga
  • Video Games
  • Technology
We leverage the StrengthsFinder system to help identify our top 5 strengths.
Kristin Bates

Kristin Bates

Design Director
813.253.2235 x105 |  kristin.bates@bydesign.com
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign is widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an eCommerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

When she is not re-imagining the digital world, Kristin can be found traveling with her husband.  Some of her favorite destinations include Aspen, Colorado; Portland, OR; and Puerto Rico.  No trip would be complete without sampling the local cruise. Kristin is on a quest to find the world best carrot cake. Her current recommendation proudly goes to Fleming’s!

In between travel adventures, Kristin and her husband are busy in the kitchen creating exceptional gourmet pizzas!  Don’t expect to see a simple pepperoni or margherita pizza at their home.  As culinary artists, they  often experiment with different topping combinations, like this week’s favorite, balsamic onion, bacon, and goat cheese.

My Strengths
  • Consistency
  •  Deliberative
  •  Discipline
  •  Maximizer
  •  Relator
Ask Me About
    Cats

  • Gourmet Pizza
  • Design Trends
  • Traveling
  • DIY Project
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Designer

Kristin is your ultimate guide to reaching your potential through the creation of highly strategic and visually appealing content and design solutions. She builds strategic, responsive, engaging websites that immediately bolster credibility, communicate established messaging to target audiences, and ultimately convert prospects into customers.


Your Customer Service Manager

Bobby and his team of specialists are your day-to-day champions to help accelerate your success.  They are there to find resolutions from general questions to complex configurations and training. The support team interacts with all departments at ByDesign and is your first point of contact after you go live.

Bobby Falcone

Bobby Falcone

Customer Service Manager
813.253.2235 x108 |  bobby.falcone@bydesign.com
Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

Before Bobby started his career, his family did catering where Bobby learned at a young age the art of serving others along with food preparation. He worked in a local restaurant in both serving as a waiter and back in the kitchen as a cook and in food preparation. To this day, Bobby’s family still does a few catering events each year for a select group of friends and family where he likes to try out new recipes and ideas.

Growing up, Bobby was very involved in his church as a singer and playing guitar for weekly services. During High School and College, he sang with a contemporary group that traveled and performed around central Florida. Currently, Bobby still volunteers weekly at his local church as a sound engineer.

Bobby has a wife and two children, one in High School and the other starting college. His wife works at the district level for the county school system.

In Bobby’s free time, he enjoys doing family things and loves down times watching movies and hanging out with friends.

My Strengths
  • Communication
  •  Developer
  •  Positivity
  •  Individualization
  •  Responsibility
Ask Me About
  • Family
  •  Movies
  •  Catering
  •  Singing & Guitar
We leverage the StrengthsFinder system to help identify our top 5 strengths.