Our Team is Your Team
About Us | ByDesign Technologies is proud to be part of Retail Success, a leading Kansas City-based financial technology company founded and owned by brothers Scott and Shannon Maher. Retail Success provides custom software, retail technology, and electronic payments solutions to a wide range of businesses — including brick-and-mortar retailers, e-commerce retailers, retail wholesalers, and direct sellers across many vertical markets.
ByDesign was founded in 2000 and became part of the Retail Success family in 2019, joining a growing group of brands committed to helping businesses thrive.
The Retail Success family also includes: National Merchant Alliance and Wayroo
Retail Success Leadership
Scott Maher
Co-founder/CEO
Shannon Maher
Co-founder/Principal
Our History
ByDesign Technologies is proud to celebrate 25 years of innovation, partnership, and growth in the direct selling industry. In our early days, we printed and mailed out software manuals — and printed each client’s Compensation Plan, color-coding them by plan type and storing them in a floor-to-ceiling library of binders.
A lot has changed since then, but one thing remains true: businesses are Better with ByDesign. Today, we continue to deliver the technology, expertise, and support that empower companies to scale smarter and grow stronger. Here’s to 25 years of success — and the future we’re building together.
Enduring Keys to Our Success
After 25 years in the industry, we asked some of our long-time clients and employees to share what they believe are the keys to ByDesign’s lasting success.
The Talent and Tenure of the ByDesign Team
At ByDesign, we believe long-term team loyalty creates extraordinary value — for our clients and our company. Many of our employees have built their careers here, bringing deep knowledge, strong client relationships, and unmatched experience to everything we do.
ByDesign Users Conference
Our annual Users Conference helps clients stay ahead by introducing new features, sharing best practices, showcasing case studies, and highlighting emerging trends. It’s also a chance to build connections, find solutions, and celebrate big wins across the community. Paparazzi attended a ByDesign Users Conference shortly before their official launch — forming relationships with the support team that would later play a key role in their success.
3. Winning the 2018 DSA Partnership Award
ByDesign became a member of the Direct Selling Association shortly after the company was founded. We joined the DSA because we believe our industry is better served when united as one voice working together. We are incredibly proud to be partners with our clients, as we strive together to help them reach their goals. It is a great honor for our entire team to have won this distinguished award.
Industry Leadership Experience
As the industry’s most trusted MLM software development company, the team at ByDesign has successfully launched more than 1,000 clients. Our team will provide you with the insight, best practices, and lessons learned from all our client launches. Our experienced team can easily customize our software and solutions to meet your exact requirements.
Cassie lewis
Director of Client Growth
Jon McGarry
Global Sales Executive
Daniel Lang
Global Sales Executive
JASON ABRAMOVITZ
Director of Client Success
Jon McGarry
Global Sales Executive
MIGUEL ANDINO
Director of Operations
Jon McGarry
Global Sales Executive
Jaci Twidwell
Director of Marketing
Jenny McElhany
Director of HR
Morgan Purvis
VP of Finance
Looking Forward
ByDesign Technologies, part of the Retail Success family of brands, is proud to celebrate 25 years of serving the direct selling industry. We are committed to helping businesses grow through innovative technology, strong partnerships, and a focus on long-term success.
Thank you to our customers, team members, and partners who have been part of our journey. We’re excited for what’s ahead — because businesses are Better with ByDesign.
