Our Team is Your Team

About Us | ByDesign Technologies is proud to be part of Retail Success, a leading Kansas City-based financial technology company founded and owned by brothers Scott and Shannon Maher. Retail Success provides custom software, retail technology, and electronic payments solutions to a wide range of businesses — including brick-and-mortar retailers, e-commerce retailers, retail wholesalers, and direct sellers across many vertical markets.

ByDesign was founded in 2000 and became part of the Retail Success family in 2019, joining a growing group of brands committed to helping businesses thrive.

The Retail Success family also includes:  National Merchant Alliance and Wayroo

Retail Success Leadership

Scott Maher

Co-founder/CEO

Shannon Maher

Co-founder/Principal

About Us Icon Men and Women bydesign bydesign technologies

Our History

ByDesign Technologies is proud to celebrate 25 years of innovation, partnership, and growth in the direct selling industry. In our early days, we printed and mailed out software manuals — and printed each client’s Compensation Plan, color-coding them by plan type and storing them in a floor-to-ceiling library of binders.

A lot has changed since then, but one thing remains true: businesses are Better with ByDesign. Today, we continue to deliver the technology, expertise, and support that empower companies to scale smarter and grow stronger. Here’s to 25 years of success — and the future we’re building together.

Enduring Keys to Our Success

After 25 years in the industry, we asked some of our long-time clients and employees to share what they believe are the keys to ByDesign’s lasting success.

The Talent and Tenure of the ByDesign Team

At ByDesign, we believe long-term team loyalty creates extraordinary value — for our clients and our company. Many of our employees have built their careers here, bringing deep knowledge, strong client relationships, and unmatched experience to everything we do.

“I am always amazed when I ask a question, and the support specialist walks over to the person who worked on our account twelve years ago to ask where they got a certain logo, or another small detail. At ByDesign you know how everything started because those people are still with the company. The amount of knowledge and experience that their team brings to SendOutCards is invaluable.”
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Send Out Cards

ByDesign Users Conference

Our annual Users Conference helps clients stay ahead by introducing new features, sharing best practices, showcasing case studies, and highlighting emerging trends. It’s also a chance to build connections, find solutions, and celebrate big wins across the community. Paparazzi attended a ByDesign Users Conference shortly before their official launch — forming relationships with the support team that would later play a key role in their success.

“I really enjoy that ByDesign’s people are there and they care about us. Honestly, that’s one of the reasons we stay with ByDesign. I don’t believe any other company has the people in-house that are watching things as closely as they do. I also don’t believe another company would care enough to call me at 4:00 in the morning and say this is how your new launch is doing. This is what you need to do to fix it.”
Paparazzi logo about us
Paparazzi

3. Winning the 2018 DSA Partnership Award

ByDesign became a member of the Direct Selling Association shortly after the company was founded. We joined the DSA because we believe our industry is better served when united as one voice working together. We are incredibly proud to be partners with our clients, as we strive together to help them reach their goals.  It is a great honor for our entire team to have won this distinguished award. 

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“We put a lot of focus and attention on making our clients more successful without them having to do any additional work. Helping the people behind the companies run their business more effectively, with greater accuracy and simplicity, is incredibly rewarding. My goal is to empower the prospects I speak with to solve the problems that block their success, whether with software, a referral to a consultant, or an introduction to someone in the industry that would be an excellent resource for networking. Winning the DSA Partnership Award was a dream come true for our team. It truly validated the work that we do to provide long-term value for the industry, which means helping each entrepreneur in the most meaningful ways for them and their business.”
Cassie Lewis ByDesign Technologies
Cassie lewis
ByDesign Director of Client Growth

Industry Leadership Experience

As the industry’s most trusted MLM software development company, the team at ByDesign has successfully launched more than 1,000 clients.  Our team will provide you with the insight, best practices, and lessons learned from all our client launches.  Our experienced team can easily customize our software and solutions to meet your exact requirements.

Jon McGarry

Global Sales Manager

Jon brings a wealth of experience in the MLM industry, with a unique background that spans corporate leadership, full time field development, and MLM vendor growth. He has built strategic partnerships, led high-performing teams, and driven innovative solutions that have shaped the success of countless businesses. As part of the ByDesign team, Jon is excited to continue collaborating with direct selling companies to help them unlock their potential, achieve sustainable growth, and shape the future of the industry. His comprehensive understanding of both corporate and field perspectives makes him an invaluable partner for businesses aiming to thrive.

Daryl ByDesign Technologies Chief Executive Officer About Us bydesign bydesign technologies

DARYL WURZBACHER

President

Daryl began his career at ByDesign Technologies as the Director of Technology. His strong work ethic and passion for continuous self-development led to increasing levels of responsibility and a promotion into the role of Vice-President of Applications and Platforms. His strategic leadership, innovation and energetic contributions led to his appointment as President in 2015. During his tenure over the past decade, Daryl has been integral to the accelerated company growth along with our international expansion. Daryl became passionate about the Direct Sales industry while working for a start-up and scaling that company from $0 to $70 million using the Freedom Platform.

CASSIE LEWIS about us bydesign

Cassie lewis

Director of Client Growth

JASON ABRAMOVITZ bydesign

JASON ABRAMOVITZ

Client Support Manager

MIGUEL ANDINO about us bydesign bydesign technologies

MIGUEL ANDINO

Director of Operations

Jaci Twidwell

Director of Marketing

Jenny McElhany

Human Resources Manager

Morgan Purvis

Controller

MIGUEL ANDINO about us bydesign bydesign technologies

MIGUEL ANDINO

Director of Operations

CASSIE LEWIS about us bydesign

Cassie lewis

Director of Client Growth

JASON ABRAMOVITZ bydesign

JASON ABRAMOVITZ

Client Support Manager

STEVE TRADER bydesign bydesign

STEVE TRADER

Senior Network Administrator

Looking Forward

ByDesign Technologies, part of the Retail Success family of brands, is proud to celebrate 25 years of serving the direct selling industry. We are committed to helping businesses grow through innovative technology, strong partnerships, and a focus on long-term success.

Thank you to our customers, team members, and partners who have been part of our journey. We’re excited for what’s ahead — because businesses are Better with ByDesign.

Schedule a Software Consultation Now

Learn how the ByDesign Freedom mlm software can help take your direct selling business to the next level.