About Our Team

The people of ByDesign are experts in software development. We build Direct Selling, Party Plan and MLM Software that provides an easy-to-use solution for direct selling companies to grow their business. With more than 100 years of leadership experience, our team is proud to support your success.


We Care


We Dream


We Care

We Take Action


Our
Core Values

We Care

We Take Action

We Dream

We Are a Team


We Take Action


We Are A Team


We Dream

We Are A Team


Our Team Is Your Team

Our trained and experienced team understands your business needs and goals and is a partner in your success. We will customize our software and solutions to be the absolute best fit for every facet of your process. We take it personally and believe that your success is our success.

Our sales executives have great experience in Party Plan and Multi-Level Marketing – as field leaders, corporate management and owners of direct selling companies. They know what works and will provide the insights that will accelerate your success.

Our compensation plan analysts translate your compensation plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.

Our sales executives have great experience in Party Plan and Multi-Level Marketing – as field leaders, corporate management and owners of direct selling companies. They know what works and will provide the insights that will accelerate your success.

Our new work managers will help you refine, design, develop, implement, and manage your customization requests to ensure minimal turnaround time, maximum returns and maximum efficiency.

Our staff and software developers serve Party Plan and Multi-Level Marketing companies exclusively and understand the special requirements of this business model thoroughly.

Our product specialists will help you refine, design, develop, implement, and manage your customization requests to ensure minimal turnaround time, maximum returns and maximum efficiency.

Our staff and software developers serve Party Plan and Multi-Level Marketing companies exclusively and understand the special requirements of this business model thoroughly.

Our compensation plan analysts translate your compensation plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.

Our implementation managers will work with you on setting up your system with all the features you need to run your business.  You will work together on all the milestones required to launch. 

Our live-support team is here to answer all your questions. From features and functions to tips and tricks – we’ve got you covered.

Our implementation managers will work with you on setting up your system with all the features you need to run your business.  You will work together on all the milestones required to launch. 

Our live-support team is here to answer all your questions. From features and functions to tips and tricks – we’ve got you covered.


Our Leadership

Jeff Ayscue

Jeff Ayscue

Founder
Jeff is an accomplished software executive with more than 20 years’ experience in the industry. In 2000, he co-founded ByDesign Technologies with the vision that innovative and stable technology, coupled with great support, could create tremendous opportunities for the direct selling industry. Jeff was the founding programmer of the Freedom platform, launching the first web-based software for our industry. More than $6 billion in orders have been processed by Freedom. Over the past 18 years, Jeff has continued to create first-to-market solutions that simplify the many complexities behind party plan and direct sales business models.
Daryl Wurzbacher

Daryl Wurzbacher

CEO
Daryl began his career at ByDesign Technologies as the Director of Technology. His strong work ethic and passion for continuous self-development led to increasing levels of responsibility and a promotion into the role of Vice-President of Applications and Platforms. His strategic leadership, innovation and energetic contributions led to his appointment as President in 2015. During his tenure over the past decade, Daryl has been integral to the accelerated company growth along with our international expansion. Daryl became passionate about the Direct Sales industry while working for a start-up and scaling that company from $0 to $70 million using the Freedom Platform.
Linda Gulla

Linda Gulla

Vice President Marketing
Linda has a proven track record of creating and executing visionary strategic plans in the areas of sales, marketing, branding and social engagement. Her proven track record of marketing leadership spans more than 20 years, and brings a fresh perspective to the ByDesign experience. Linda oversees our global brand, driving the company’s positioning, marketing strategy and social media to ensure strong connections with customers and partners. She has held executive level marketing and sales roles in the direct selling industry, the consumer product industry as well as the technology solutions industry.
Jerry York

Jerry York

Vice President Sales
Jerry began his career as a distributor, and gained tremendous success building one of the fastest organizations in the history of his company. Inspired by the experience of “doing well by doing good”, he launched his own direct marketing and discovered his true passion for service. With a deep understanding of the tools that were needed on both the distributor and corporate side, Jerry was recruited to the software side of our business. His search for true innovation led him to ByDesign Technologies more than 13 years ago and continues to drive our technology roadmap.
Kristin Bates

Kristin Bates

Design Director
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign are widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an e-commerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.
Miguel Andino

Miguel Andino

Director of Client Services
Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

Bobby Falcone

Bobby Falcone

Relationship Manager
Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on building relationships and continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

Schedule A Demo Today


Schedule A Demo Today