Meet Your Launch Team

Congratulations on launching your business on the award-winning Freedom Platform! We are proud to be your software partner. During the coming weeks, our team will guide you through the entire process with ease.

Tony Welch

Tony Welch

Implementation Specialist
813.253.2235 x141 |  anthony.welch@bydesign.com
Tony is a seasoned professional with deep experience in the area of customer experience from strategy through to implementation. More than 10 years’ experience covering both the technology and business processes

Accomplished and highly respected subject matter specialist in planning, developing and implementing customer launches.

Since his start at ByDesign, Tony has launched startups and large existing company conversions like it was second nature. His approach to each client’s needs is always geared to finding the best solution with the least amount of effort and cost to our clients. Because he has been involved in many of the client launches and customizations, his been able to deliver combinations of configurations to solve some of the more challenging requests that have come his way with relative ease.

Tony has always been fascinated with how things work and will tell you to give him a user manual over a novel any day.

Prior to joining the ByDesign Family, Tony worked for a large mobile phone manufacture providing launching new Products, providing call center training and documentation. He still gets excited to see the technology advancements that take place with the current juggernauts in that market.

When not at work, Tony enjoys spending time with his wife, three girls, two dogs and a Quaker parrot. From Wii Karaoke, Saxophone & Violin duals or taking things apart to see if they can make them better, it is always a family event.

His most recent hobby is 3D printing and he has now added another printer to his lineup.

My Strengths
  • Strategic
  •  Achiever
  •  Analytical
  •  Ideation
  •  Input
Ask Me About
  • DIY
  • 3D Printing
  • Alto Saxophone
  • Dogs/Birds
  • Car Audio
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Implementation Specialist

Tony will be working with you on setting up your system with all the features you need to run your business.  You will work together on the milestones required to launch.   He will be supporting your team on the set up of your shopping cart, replicated websites,  merchant account, inventory, shipping configurations – and more.  Tony will be guiding you through the entire process in a way that is both simple and easy.

David Thompson

David Thompson

Senior Commissions Analyst
813.253.2235 x156 |  david.thompson@bydesign.com
David grew up in Tampa, FL, actually not too far from ByDesign headquarters. He also spent some time in Sydney Australia where his interest for technology took off. He completed a degree in Computer Science and next thing you know he started working with ByDesign.

For the last 7+ years, his area of focus has been commissions and everything related to bonuses. Often providing valuable feedback and looking for ways to maximize the opportunities for your business when designing your compensation plan. From modifying your existing plan to helping you implement a new compensation plan, his insight into this area has made him a subject matter expert.

You would have never guessed that he is also one mean drummer. Not afraid to take the stage, he has played at international televised events viewed by over 1 million people! That’s only second nature to David since he has been drumming for more than twenty years and regularly play for his local church on Sunday mornings. You may also catch him at a local park where he does drone racing or just chills out, enjoying precious family time with his wife and two daughters, Jasmin (pic) and Violet.

Next time you talk to David, beware, he may drumroll some notes into your compensation plan.

My Strengths
    Focus
  •  Achiever
  •  Belief
  •  Learner
  •  Responsibility
  • Ask Me About
    • Family
    • Drumming
    • Table Tennis
    • Quadcopters
    We leverage the StrengthsFinder system to help identify our top 5 strengths.

    Your Commissions Analyst

    David completes your Compensation plan analysis, design, and configuration.  He will translate your plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.  Then, of course, David will guide you through all the testing of the ranks and bonuses to be sure your payouts are perfect.

    Miguel Andino

    Miguel Andino

    Director of Client Services
    813.253.2235 x134 |  miguel.andino@bydesign.com
    Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

    From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

    Miguel grew up in Puerto Rico. As an islander, hiking, playing guitar, having an adventurous spirit and lots of surfing was part of his daily life. During weekends you might find Miguel coaching at the local community centers (e.g., YMCA) and is an avid basketball fan. Or you might see him at the beach, remembering the island life. Miguel also loves the outdoors and most of all enjoys spending time with his family.

    My Strengths
    • Strategic
    •  Includer
    •  Positivity
    •  Relator
    •  Responsibility
    Ask Me About
    • Family
    • The Beach
    • Surfing
    • Basketball
    We leverage the StrengthsFinder system to help identify our top 5 strengths.

    Your Director of Client Services

    Miguel ensures the successful completion of all your new projects essential for launch as well as overseeing Client Support.    His team of specialists, will help you design and implement the right solution to incorporate your business requirements into Freedom.

    Kristin Bates

    Kristin Bates

    Design Director
    813.253.2235 x105 |  kristin.bates@bydesign.com
    Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign is widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an eCommerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

    When she is not re-imagining the digital world, Kristin can be found traveling with her husband.  Some of her favorite destinations include Aspen, Colorado; Portland, OR; and Puerto Rico.  No trip would be complete without sampling the local cruise. Kristin is on a quest to find the world best carrot cake. Her current recommendation proudly goes to Fleming’s!

    In between travel adventures, Kristin and her husband are busy in the kitchen creating exceptional gourmet pizzas!  Don’t expect to see a simple pepperoni or margherita pizza at their home.  As culinary artists, they  often experiment with different topping combinations, like this week’s favorite, balsamic onion, bacon, and goat cheese.

    My Strengths
    • Consistency
    •  Deliberative
    •  Discipline
    •  Maximizer
    •  Relator
    Ask Me About
      Cats

    • Gourmet Pizza
    • Design Trends
    • Traveling
    • DIY Project
    We leverage the StrengthsFinder system to help identify our top 5 strengths.

    Your Designer

    Kristin is your ultimate guide to reaching your potential through the creation of highly strategic and visually appealing content and design solutions. She builds strategic, responsive, engaging websites that immediately bolster credibility, communicate established messaging to target audiences, and ultimately convert prospects into customers.

    Bobby Falcone

    Bobby Falcone

    Relationship Manager
    813.253.2235 x108 |  bobby.falcone@bydesign.com
    Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on building relationships and continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

    Before Bobby started his career, his family did catering where Bobby learned at a young age the art of serving others along with food preparation. He worked in a local restaurant in both serving as a waiter and back in the kitchen as a cook and in food preparation. To this day, Bobby’s family still does a few catering events each year for a select group of friends and family where he likes to try out new recipes and ideas.

    Growing up, Bobby was very involved in his church as a singer and playing guitar for weekly services. During High School and College, he sang with a contemporary group that traveled and performed around central Florida. Currently, Bobby still volunteers weekly at his local church as a sound engineer.

    Bobby has a wife and two children, one in High School and the other in college. His wife works at the district level for the county school system.

    In Bobby’s free time, he enjoys doing family things and loves down times watching movies and hanging out with friends.

    My Strengths
    • Communication
    •  Developer
    •  Positivity
    •  Individualization
    •  Responsibility
    Ask Me About
    • Family
    •  Movies
    • Event Planning & Catering
    •  Singing & Guitar
    We leverage the StrengthsFinder system to help identify our top 5 strengths.

    Your Relationship Manager

    Bobby serves as a liaison between you, the ByDesign team, internal and external advisors and industry partners to help find solutions that work.  Bobby is committed to building lasting relationships that accelerate success, and ensuring that our client’s needs are being met.


    Your Implementation Specialist

    Tony will be working with you on setting up your system with all the features you need to run your business.  You will work together on the milestones required to launch.   He will be supporting your team on the set up of your shopping cart, replicated websites,  merchant account, inventory, shipping configurations – and more.  Tony will be guiding you through the entire process in a way that is both simple and easy.

    Tony Welch

    Tony Welch

    Implementation Specialist
    813.253.2235 x141 |  anthony.welch@bydesign.com
    Tony is a seasoned professional with deep experience in the area of customer experience from strategy through to implementation. More than 10 years’ experience covering both the technology and business processes

    Accomplished and highly respected subject matter specialist in planning, developing and implementing customer launches.

    Since his start at ByDesign, Tony has launched startups and large existing company conversions like it was second nature. His approach to each client’s needs is always geared to finding the best solution with the least amount of effort and cost to our clients. Because he has been involved in many of the client launches and customizations, his been able to deliver combinations of configurations to solve some of the more challenging requests that have come his way with relative ease.

    Tony has always been fascinated with how things work and will tell you to give him a user manual over a novel any day.

    Prior to joining the ByDesign Family, Tony worked for a large mobile phone manufacture providing launching new Products, providing call center training and documentation. He still gets excited to see the technology advancements that take place with the current juggernauts in that market.

    When not at work, Tony enjoys spending time with his wife, three girls, two dogs and a Quaker parrot. From Wii Karaoke, Saxophone & Violin duals or taking things apart to see if they can make them better, it is always a family event.

    His most recent hobby is 3D printing and he has now added another printer to his lineup.

    My Strengths
    • Strategic
    •  Achiever
    •  Analytical
    •  Ideation
    •  Input
    Ask Me About
    • DIY
    • 3D Printing
    • Alto Saxophone
    • Dogs/Birds
    • Car Audio
    We leverage the StrengthsFinder system to help identify our top 5 strengths.
    Miguel Andino

    Miguel Andino

    Director of Client Services
    813.253.2235 x134 |  miguel.andino@bydesign.com
    Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

    From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

    Miguel grew up in Puerto Rico. As an islander, hiking, playing guitar, having an adventurous spirit and lots of surfing was part of his daily life. During weekends you might find Miguel coaching at the local community centers (e.g., YMCA) and is an avid basketball fan. Or you might see him at the beach, remembering the island life. Miguel also loves the outdoors and most of all enjoys spending time with his family.

    My Strengths
    • Strategic
    •  Includer
    •  Positivity
    •  Relator
    •  Responsibility
    Ask Me About
    • Family
    • The Beach
    • Surfing
    • Basketball
    We leverage the StrengthsFinder system to help identify our top 5 strengths.

    Your Director of Client Services

    Miguel ensures the successful completion of all your new projects essential for launch as well as overseeing Client Support.    His team of specialists, will help you design and implement the right solution to incorporate your business requirements into Freedom.


    Your Commissions Analyst

    David completes your Compensation plan analysis, design, and configuration.  He will translate your plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.  Then, of course, David will guide you through all the testing of the ranks and bonuses to be sure your payouts are perfect.

    David Thompson

    David Thompson

    Senior Commissions Analyst
    813.253.2235 x156 |  david.thompson@bydesign.com
    David grew up in Tampa, FL, actually not too far from ByDesign headquarters. He also spent some time in Sydney Australia where his interest for technology took off. He completed a degree in Computer Science and next thing you know he started working with ByDesign.

    For the last 7+ years, his area of focus has been commissions and everything related to bonuses. Often providing valuable feedback and looking for ways to maximize the opportunities for your business when designing your compensation plan. From modifying your existing plan to helping you implement a new compensation plan, his insight into this area has made him a subject matter expert.

    You would have never guessed that he is also one mean drummer. Not afraid to take the stage, he has played at international televised events viewed by over 1 million people! That’s only second nature to David since he has been drumming for more than twenty years and regularly play for his local church on Sunday mornings. You may also catch him at a local park where he does drone racing or just chills out, enjoying precious family time with his wife and two daughters, Jasmin (pic) and Violet.

    Next time you talk to David, beware, he may drumroll some notes into your compensation plan.

    My Strengths
      Focus
    •  Achiever
    •  Belief
    •  Learner
    •  Responsibility
    • Ask Me About
      • Family
      • Drumming
      • Table Tennis
      • Quadcopters
      We leverage the StrengthsFinder system to help identify our top 5 strengths.
      Kristin Bates

      Kristin Bates

      Design Director
      813.253.2235 x105 |  kristin.bates@bydesign.com
      Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign is widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an eCommerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

      When she is not re-imagining the digital world, Kristin can be found traveling with her husband.  Some of her favorite destinations include Aspen, Colorado; Portland, OR; and Puerto Rico.  No trip would be complete without sampling the local cruise. Kristin is on a quest to find the world best carrot cake. Her current recommendation proudly goes to Fleming’s!

      In between travel adventures, Kristin and her husband are busy in the kitchen creating exceptional gourmet pizzas!  Don’t expect to see a simple pepperoni or margherita pizza at their home.  As culinary artists, they  often experiment with different topping combinations, like this week’s favorite, balsamic onion, bacon, and goat cheese.

      My Strengths
      • Consistency
      •  Deliberative
      •  Discipline
      •  Maximizer
      •  Relator
      Ask Me About
        Cats

      • Gourmet Pizza
      • Design Trends
      • Traveling
      • DIY Project
      We leverage the StrengthsFinder system to help identify our top 5 strengths.

      Your Designer

      Kristin is your ultimate guide to reaching your potential through the creation of highly strategic and visually appealing content and design solutions. She builds strategic, responsive, engaging websites that immediately bolster credibility, communicate established messaging to target audiences, and ultimately convert prospects into customers.


      Your Relationship Manager

      Bobby serves as a liaison between you, the ByDesign team, internal and external advisors and industry partners to help find solutions that work.  Bobby is committed to building lasting relationships that accelerate success, and ensuring that our client’s needs are being met.

      Bobby Falcone

      Bobby Falcone

      Relationship Manager
      813.253.2235 x108 |  bobby.falcone@bydesign.com
      Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on building relationships and continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

      Before Bobby started his career, his family did catering where Bobby learned at a young age the art of serving others along with food preparation. He worked in a local restaurant in both serving as a waiter and back in the kitchen as a cook and in food preparation. To this day, Bobby’s family still does a few catering events each year for a select group of friends and family where he likes to try out new recipes and ideas.

      Growing up, Bobby was very involved in his church as a singer and playing guitar for weekly services. During High School and College, he sang with a contemporary group that traveled and performed around central Florida. Currently, Bobby still volunteers weekly at his local church as a sound engineer.

      Bobby has a wife and two children, one in High School and the other in college. His wife works at the district level for the county school system.

      In Bobby’s free time, he enjoys doing family things and loves down times watching movies and hanging out with friends.

      My Strengths
      • Communication
      •  Developer
      •  Positivity
      •  Individualization
      •  Responsibility
      Ask Me About
      • Family
      •  Movies
      • Event Planning & Catering
      •  Singing & Guitar
      We leverage the StrengthsFinder system to help identify our top 5 strengths.