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Your Team - 1 - ByDesign Technologies

Meet Your Launch Team

Congratulations on launching your business on the award-winning Freedom Platform! We are proud to be your software partner. During the coming weeks, our team will guide you through the entire process with ease.

Kyle Dale

Kyle Dale

Implementation Specialist
813.253.2235 x112 |  kyle.dale@bydesign.com
Kyle is an accomplished and highly respected subject matter specialist in planning, developing and implementing customer launches.

Kyle is a lifelong IT professional working with companies such as Dell in their Enterprise environment and spending a few years doing HVAC low voltage controls. He has been with ByDesign for 4 years and loves working with clients and being their voice within the company.

He is an electronics hardware aficionado and spends most of his spare time working on computer hardware builds and learning new tips, techniques, and tricks as well as getting new “toys” to play with and show off to the team. He is also a rabid sports fanatic and can talk endlessly about any of the major sports.

Kyle brings a contagious enthusiasm with him each day. His goal is simple: “Let’s get it done.”

But to really see him shine, talk about anything you are interested in. By nature of his personality and his job, he is an excellent listener and will pick up on your topics and engage in conversation regarding almost anything.

My Strengths
  • Achiever
  •  Activator
  •  Command
  •  Competition
  •  Restorative
Ask Me About
  • Electronics
  • How To Build A PC
  • Disc Golf
  • Sports
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Implementation Specialist

Kyle will be working with you on setting up your system with all the features you need to run your business.  You will work together on the milestones required to launch.   He will be supporting your team on the set up of your shopping cart, replicated websites,  merchant account, inventory, shipping configurations – and more.  Kyle will be guiding you through the entire process in a way that is both simple and easy.

Robert Pratico

Robert Pratico

Commissions Analyst
813.253.2235 x179 |  robert.pratico@bydesign.com
Robert grew up all over the world. From living in Germany to Japan and other multiple countries throughout Europe and Asia. He’s had the opportunity to immerse himself in different cultures and visit parts of the world that few may be able to pronounce.

Robert knows technology which makes him a great fit for ByDesign. Before joining ByDesign he worked at supporting server hardware and operating systems for large corporations, including the US government. Robert has been part of the ByDesign family for 5+ years and he is focused on bonus payouts and compensation plan design. He ensures your plan is configured in the most effective way and in the shortest time possible. Also, his customer-oriented personality mixed with his bonus knowledge makes Robert a great facilitator, providing you with valuable alternatives when making changes to your compensation plan.

During his spare time, you will never know Robert’s whereabouts. With his adventurous spirit, he might be under water or collecting artifacts! He is a certified scuba diver and has explored the beautiful reefs of Okinawa in the East China Sea, among other places. Oh, did I mentioned he also has a piece of the Berlin Wall!

In a jiffy, Robert can definitively make your compensation plan international.

My Strengths
  • Strategic
  •  Ideation
  •  Context
  •  Learner
  •  Activator
Ask Me About
  • Travel
  • Anime & Manga
  • Video Games
  • Technology
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Commissions Analyst

Robert completes your Compensation plan analysis, design, and configuration.  He will translate your plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.  Then, of course, Robert will guide you through all the testing of the ranks and bonuses to be sure your payouts are perfect.

Miguel Andino

Miguel Andino

Director of Client Services
813.253.2235 x134 |  miguel.andino@bydesign.com
Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

Miguel grew up in Puerto Rico. As an islander, hiking, playing guitar, having an adventurous spirit and lots of surfing was part of his daily life. During weekends you might find Miguel coaching at the local community centers (e.g., YMCA) and is an avid basketball fan. Or you might see him at the beach, remembering the island life. Miguel also loves the outdoors and most of all enjoys spending time with his family.

My Strengths
  • Strategic
  •  Includer
  •  Positivity
  •  Relator
  •  Responsibility
Ask Me About
  • Family
  • The Beach
  • Surfing
  • Basketball
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Director of Client Services

Miguel ensures the successful completion of all your new projects essential for launch as well as overseeing Client Support.    His team of specialists, will help you design and implement the right solution to incorporate your business requirements into Freedom.

Kristin Bates

Kristin Bates

Design Director
813.253.2235 x105 |  kristin.bates@bydesign.com
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign is widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an eCommerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

When she is not re-imagining the digital world, Kristin can be found traveling with her husband.  Some of her favorite destinations include Aspen, Colorado; Portland, OR; and Puerto Rico.  No trip would be complete without sampling the local cruise. Kristin is on a quest to find the world best carrot cake. Her current recommendation proudly goes to Fleming’s!

In between travel adventures, Kristin and her husband are busy in the kitchen creating exceptional gourmet pizzas!  Don’t expect to see a simple pepperoni or margherita pizza at their home.  As culinary artists, they  often experiment with different topping combinations, like this week’s favorite, balsamic onion, bacon, and goat cheese.

My Strengths
  • Consistency
  •  Deliberative
  •  Discipline
  •  Maximizer
  •  Relator
Ask Me About
    Cats

  • Gourmet Pizza
  • Design Trends
  • Traveling
  • DIY Project
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Designer

Kristin is your ultimate guide to reaching your potential through the creation of highly strategic and visually appealing content and design solutions. She builds strategic, responsive, engaging websites that immediately bolster credibility, communicate established messaging to target audiences, and ultimately convert prospects into customers.

Bobby Falcone

Bobby Falcone

Relationship Manager
813.253.2235 x108 |  bobby.falcone@bydesign.com
Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on building relationships and continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

Before Bobby started his career, his family did catering where Bobby learned at a young age the art of serving others along with food preparation. He worked in a local restaurant in both serving as a waiter and back in the kitchen as a cook and in food preparation. To this day, Bobby’s family still does a few catering events each year for a select group of friends and family where he likes to try out new recipes and ideas.

Growing up, Bobby was very involved in his church as a singer and playing guitar for weekly services. During High School and College, he sang with a contemporary group that traveled and performed around central Florida. Currently, Bobby still volunteers weekly at his local church as a sound engineer.

Bobby has a wife and two children, one in High School and the other in college. His wife works at the district level for the county school system.

In Bobby’s free time, he enjoys doing family things and loves down times watching movies and hanging out with friends.

My Strengths
  • Communication
  •  Developer
  •  Positivity
  •  Individualization
  •  Responsibility
Ask Me About
  • Family
  •  Movies
  • Event Planning & Catering
  •  Singing & Guitar
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Relationship Manager

Bobby serves as a liaison between you, the ByDesign team, internal and external advisors and industry partners to help find solutions that work.  Bobby is committed to building lasting relationships that accelerate success, and ensuring that our client’s needs are being met.


Your Implementation Specialist

Kyle will be working with you on setting up your system with all the features you need to run your business.  You will work together on the milestones required to launch.   He will be supporting your team on the set up of your shopping cart, replicated websites,  merchant account, inventory, shipping configurations – and more.  Kyle will be guiding you through the entire process in a way that is both simple and easy.

Kyle Dale

Kyle Dale

Implementation Specialist
813.253.2235 x112 |  kyle.dale@bydesign.com
Kyle is an accomplished and highly respected subject matter specialist in planning, developing and implementing customer launches.

Kyle is a lifelong IT professional working with companies such as Dell in their Enterprise environment and spending a few years doing HVAC low voltage controls. He has been with ByDesign for 4 years and loves working with clients and being their voice within the company.

He is an electronics hardware aficionado and spends most of his spare time working on computer hardware builds and learning new tips, techniques, and tricks as well as getting new “toys” to play with and show off to the team. He is also a rabid sports fanatic and can talk endlessly about any of the major sports.

Kyle brings a contagious enthusiasm with him each day. His goal is simple: “Let’s get it done.”

But to really see him shine, talk about anything you are interested in. By nature of his personality and his job, he is an excellent listener and will pick up on your topics and engage in conversation regarding almost anything.

My Strengths
  • Achiever
  •  Activator
  •  Command
  •  Competition
  •  Restorative
Ask Me About
  • Electronics
  • How To Build A PC
  • Disc Golf
  • Sports
We leverage the StrengthsFinder system to help identify our top 5 strengths.
Miguel Andino

Miguel Andino

Director of Client Services
813.253.2235 x134 |  miguel.andino@bydesign.com
Miguel has been with the ByDesign team for 8+ years. He is highly skilled in leading projects from inception to launch. Miguel has an extensive background in project management and commissions. His attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication.

From assisting launching companies into Freedom and helping ensure the successful completion of all new projects, to providing the best client support in the industry. Miguel and his team of Commissions Analysts, Product Specialist, Implementation Specialists and Client Support Specialists are the go to guys to help address and implement your business requirements on time and answer your questions.

Miguel grew up in Puerto Rico. As an islander, hiking, playing guitar, having an adventurous spirit and lots of surfing was part of his daily life. During weekends you might find Miguel coaching at the local community centers (e.g., YMCA) and is an avid basketball fan. Or you might see him at the beach, remembering the island life. Miguel also loves the outdoors and most of all enjoys spending time with his family.

My Strengths
  • Strategic
  •  Includer
  •  Positivity
  •  Relator
  •  Responsibility
Ask Me About
  • Family
  • The Beach
  • Surfing
  • Basketball
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Director of Client Services

Miguel ensures the successful completion of all your new projects essential for launch as well as overseeing Client Support.    His team of specialists, will help you design and implement the right solution to incorporate your business requirements into Freedom.


Your Commissions Analyst

Robert completes your Compensation plan analysis, design, and configuration.  He will translate your plan into a software design document to use when building your system. This detailed documentation includes all of the logic, criteria, rank, and bonus behaviors that will be used to program Freedom to work precisely as you desire.  Then, of course, Robert will guide you through all the testing of the ranks and bonuses to be sure your payouts are perfect.

Robert Pratico

Robert Pratico

Commissions Analyst
813.253.2235 x179 |  robert.pratico@bydesign.com
Robert grew up all over the world. From living in Germany to Japan and other multiple countries throughout Europe and Asia. He’s had the opportunity to immerse himself in different cultures and visit parts of the world that few may be able to pronounce.

Robert knows technology which makes him a great fit for ByDesign. Before joining ByDesign he worked at supporting server hardware and operating systems for large corporations, including the US government. Robert has been part of the ByDesign family for 5+ years and he is focused on bonus payouts and compensation plan design. He ensures your plan is configured in the most effective way and in the shortest time possible. Also, his customer-oriented personality mixed with his bonus knowledge makes Robert a great facilitator, providing you with valuable alternatives when making changes to your compensation plan.

During his spare time, you will never know Robert’s whereabouts. With his adventurous spirit, he might be under water or collecting artifacts! He is a certified scuba diver and has explored the beautiful reefs of Okinawa in the East China Sea, among other places. Oh, did I mentioned he also has a piece of the Berlin Wall!

In a jiffy, Robert can definitively make your compensation plan international.

My Strengths
  • Strategic
  •  Ideation
  •  Context
  •  Learner
  •  Activator
Ask Me About
  • Travel
  • Anime & Manga
  • Video Games
  • Technology
We leverage the StrengthsFinder system to help identify our top 5 strengths.
Kristin Bates

Kristin Bates

Design Director
813.253.2235 x105 |  kristin.bates@bydesign.com
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign is widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an eCommerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.

When she is not re-imagining the digital world, Kristin can be found traveling with her husband.  Some of her favorite destinations include Aspen, Colorado; Portland, OR; and Puerto Rico.  No trip would be complete without sampling the local cruise. Kristin is on a quest to find the world best carrot cake. Her current recommendation proudly goes to Fleming’s!

In between travel adventures, Kristin and her husband are busy in the kitchen creating exceptional gourmet pizzas!  Don’t expect to see a simple pepperoni or margherita pizza at their home.  As culinary artists, they  often experiment with different topping combinations, like this week’s favorite, balsamic onion, bacon, and goat cheese.

My Strengths
  • Consistency
  •  Deliberative
  •  Discipline
  •  Maximizer
  •  Relator
Ask Me About
    Cats

  • Gourmet Pizza
  • Design Trends
  • Traveling
  • DIY Project
We leverage the StrengthsFinder system to help identify our top 5 strengths.

Your Designer

Kristin is your ultimate guide to reaching your potential through the creation of highly strategic and visually appealing content and design solutions. She builds strategic, responsive, engaging websites that immediately bolster credibility, communicate established messaging to target audiences, and ultimately convert prospects into customers.


Your Relationship Manager

Bobby serves as a liaison between you, the ByDesign team, internal and external advisors and industry partners to help find solutions that work.  Bobby is committed to building lasting relationships that accelerate success, and ensuring that our client’s needs are being met.

Bobby Falcone

Bobby Falcone

Relationship Manager
813.253.2235 x108 |  bobby.falcone@bydesign.com
Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby’s cross-functional management background includes sales, marketing, operations, training and development. His focus on building relationships and continuous process improvement ensures that we anticipate our customer’s needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.

Before Bobby started his career, his family did catering where Bobby learned at a young age the art of serving others along with food preparation. He worked in a local restaurant in both serving as a waiter and back in the kitchen as a cook and in food preparation. To this day, Bobby’s family still does a few catering events each year for a select group of friends and family where he likes to try out new recipes and ideas.

Growing up, Bobby was very involved in his church as a singer and playing guitar for weekly services. During High School and College, he sang with a contemporary group that traveled and performed around central Florida. Currently, Bobby still volunteers weekly at his local church as a sound engineer.

Bobby has a wife and two children, one in High School and the other in college. His wife works at the district level for the county school system.

In Bobby’s free time, he enjoys doing family things and loves down times watching movies and hanging out with friends.

My Strengths
  • Communication
  •  Developer
  •  Positivity
  •  Individualization
  •  Responsibility
Ask Me About
  • Family
  •  Movies
  • Event Planning & Catering
  •  Singing & Guitar
We leverage the StrengthsFinder system to help identify our top 5 strengths.