What is influencer marketing?
Strategic use of social media can give your direct selling brand – and sales – a boost. One way to harness the power of social…
How to Set Up a Successful Affiliate Marketing Program for your Direct-to-Consumer Business
Word-of-mouth and customer referrals have been driving sales ever since people started exchanging goods and services for money. But the arrival of the Internet and…
What is Affiliate Marketing?
Brick-and-mortar retailers have long rewarded customers who refer new customers. But the Internet and social media transformed the practice by introducing affiliate marketing programs in…
What is Social Commerce?
Direct selling continues to evolve. More than 200 years after peddlers traveled from town to town in the 1700s, the industry boomed in the 1970s…
Pay-Out Percentages for Success
By Nancy Tobler and Mark Rawlins, MLM-CC Is your compensation plan working correctly? What does it even mean for a compensation plan to succeed? We…
