When a Disease Claim Crisis Arrives, Will You be Prepared?
Shock, Denial, Anger, Depression and Acceptance — You may recognize these as the stages of grief; However, in our industry, I have observed these exact same stages when company owners and leaders experience the effects of a major compliance issue. The Direct Selling model has many benefits, one of the top being the ability to...
Lessons in Missing the Point
Why Do MLM Companies Keep Getting Sued by the FTC For the Same Stuff as Others Have Been Sued for Decades? Part 1 The recent FTC v. Neora lawsuit raises a question – Do MLM leaders (corporate executives and field leaders) “get it” when it comes to the legal and regulatory requirements that govern MLMs?...
Give the Field What They Need (Not What They Want)
Field focus groups, or councils, are becoming more popular in the Direct Selling Industry – and rightfully so. Actively listening to your field can help you adapt to new/growing needs they have, help them to understand their tools, products, and services, and help you avoid costly mistakes if choosing a path inconsistent with their needs....
3 Essential Elements That Will Turn Your Reps into Brand Ambassadors
When you talk about your Multi-Level Marketing (MLM) business, there’s often an elephant in the conversation. While your initial instinct might be to ignore it, that’s not the best strategy. The elephant is there. You know it. Your representatives know it. Your customers know it. The elephant, of course, is the reputation that comes along...
How Your Competitors Use Technology to Stay Ahead
By leveraging technology in the right areas, it enables direct sales companies to create a frictionless experience that eliminates or significantly reduces the obstacles representatives and customers typically experience when interacting with your brand. Delivering this type of experience not only improves the likelihood of a sale, but it also allows your business to operate...
We all understand “misleading and deceptive conduct”, right?
Australian Consumer Law issues for American direct selling companies A number of DSA Member companies are multinational corporations and, of those, a significant number have head offices in the United States of America. The majority of matters which are referred to Russell Kennedy from American direct selling companies relate to claims under the Australian Consumer Law...
CBD – Where are the boundaries?
It’s a confusing segment in the market right now. One day, consumers see an article in the Washington Post written by former FDA commissioner, Scott Gottlieb, where he writes, “But many of [CBD’s] expansive benefits are fanciful, and in fact, the sale of much of the product is illegal under current law. The Food and...
Consider Canada
Can you imagine a direct selling company choosing to operate in every state except California? That’s a huge number of potential customers that they are taking a pass on. Well, a similar sized market is available north of the border in Canada and, while numerous direct selling companies are established here, there are many US...
Untapped Gold!
Do you know the New Currency for Direct Sellers? At the DSA Australia’s Annual Conference, ByDesign Technologies CEO, Daryl Wurzbacher, presented actionable insights on “Harnessing the Power of Data to Drive your Direct Selling Business.” In case you didn’t make it to Australia, we have included a summary of the presentation in this blog post....
360 View of Direct Sales
The four decades I have spent in direct sales has given me a fantastic 360 view of Direct Sales. The journey started as a Representative, then led into direct selling software, and moved into corporate leadership roles, including President and CEO. There are many things I have learned along the way. Today, I will share...