How to build a strong MLM brand people love
For multi-level marketing (MLM) companies, a strong brand can amplify efforts to attract new customers, recruit independent sales representatives, and achieve growth goals. Building a strong MLM brand takes strategic focus and consistent implementation across all customer- and sales representative-facing experiences. From marketing materials and product portfolios through e-commerce and MLM software, successful MLM companies...
Good to Grow: 5 Best Practices for MLM E-Commerce
The COVID-19 pandemic dramatically changed the way people think about online shopping. While the Millennial and Gen Z generations were already on board with shopping digitally, the pandemic made them even more likely to browse and buy online. Plus, increasing numbers of Gen X, Gen Y, and even Baby Boomers are getting more comfortable with...
What are the essential e-commerce capabilities for MLM companies?
Seven in ten Americans browse, shop, and make purchases online – and the COVID-19 pandemic is only accelerating the continuing growth of e-commerce. To capitalize on the trend, what are the essential e-commerce capabilities for MLM companies? The answer is all about customer experience and expectations. According to IBM’s U.S. Retail Index, the pandemic accelerated...
6 Essential Steps to Building a Strong MLM Brand
Building a strong, recognizable brand helps multi-level marketing (MLM) companies attract new customers, recruit independent sales representatives, and achieve growth goals. A strong brand unifies how the company and its products are presented to sales representatives and customers – with the brand integrated throughout materials, marketing, websites, and shopping experiences. The good news is that...
The Comprehensive Guide to Building a Successful MLM Company
Whether you’re starting a multi-level marketing (MLM) company from scratch or mapping out strategic growth plans for an already established MLM, there are seven essential focus areas that drive your success. From business plans and compensation structure through MLM software platforms and marketing strategies, here’s a comprehensive look at what you need to consider, prioritize,...
5 Tips for Successful Recruiting
I’m often asked how to recruit more and better individuals in this business. And, while there isn’t a ‘magic elixir’ to solve this, there are certainly some best practices that can help you be more successful. With January comes a new year and a prime time for recruiting, so now is a great time to...
Why Compensation Plans Are Changing
As I have written for many years, multilevel compensation plans should be designed to motivate and reward 12 essential behaviors. These behaviors are… Personally purchasing your products or services. Selling to customers (non-participants of the income opportunity). Introducing the income opportunity to others (sponsoring/recruiting). Building a team. Training, supporting and nurturing others. Becoming a leader....
The 3 Basic Building Blocks for Party Plan Company Success
Party plan companies continue to evolve and thrive – leveraging technology and party plan software to create fun, social, and highly personalized shopping experiences that connect with today’s consumers. Like so many other industries, technology has had a transformational impact on party plan companies, from how they engage customers and attract new representatives through how...
What are the best ways to grow your party plan company?
Party plan companies combine direct selling with party events to create a social, highly personalized shopping experience. Successful growth strategies focus on three primary areas: Assisting independent sales representatives in increasing sales to party participants, increasing the number of party events, and recruiting new sales representatives. The company’s party plan software is an essential component...
MLM Genealogy Trees – and How They Grow
A multi-level marketing (MLM) company is like a tree, transforming to add branches as its network of independent sales representatives grows. Each branch connects back to the organization’s roots, relying on the company for the product innovation, MLM software solutions, and tools needed to build and run the business. And, when the branches of an...