Our Blog

Stay relevant with the latest insights on Technology, Compensation Plans, Sales Tax, International Expansion, Rep Success and more.  Learn about emerging markets, new trends and regulatory changes from the leading experts in Direct Sales, Party Plan and Multi-Level Marketing (MLM).  The ByDesign editorial mission is to provide expert level insights, and cutting-edge information that will advance the conversation around direct selling solutions as well as advance your success.  If there is a blog topic you would like us to cover or if you would like to share input, please email linda.gulla@bydesign.com

The Onboarding Journey: How to Engage, Educate, and Motivate MLM Representatives

When a person joins a multi-level marketing (MLM) company, the onboarding journey plays a significant role in that rep’s future direct selling success. Not only that, effective journey-based onboarding drives engagement, satisfaction, and retention for MLM representatives. While these factors may put a lot of pressure on getting onboarding right for your MLM organization, the...

Read More

Onboarding MLM Sales Representatives: The First 30 Days

First impressions matter. For multi-level marketing (MLM) companies, welcome messages and training modules combined with guidance, support, and incentives create an onboarding journey that can “make or break” a new representative’s level of direct selling success and long-term engagement.  In an industry where half of new field sales representatives drop out within the first year...

Read More

HOW SHOULD RETENTION BE REWARDED?

As a compensation plan expert, I’ve written extensively about the 12 key behaviors all compensation plans should motivate and reward. The 12th behavior is staying active and engaged in the business.  This is retention. You may be wondering how a compensation plan should specifically reward retention.  WHAT IS RETENTION? Retention starts with recruiting. If your...

Read More

What is journey-based onboarding for MLM companies?

Onboarding new multi-level marketing (MLM) representatives plays a critical role in their long-term satisfaction, retention, and success. But all MLM onboarding strategies are not created equal. So, what is journey-based onboarding for MLM companies? It’s an effective, strategic approach that provides accessible, step-by-step training and support over time, based on the MLM organization’s onboarding timeline...

Read More

4 Reasons MLMs Must Harness the Direct Selling Power of Social Media

Social selling – or strategically leveraging social media to engage customers and make sales – has become an increasingly important channel for multi-level marketing (MLM) companies. It’s not difficult to see why. Social media selling platforms and MLM software capabilities continue to evolve, integrating and improving the shopping experience and ease for customers. Then, on...

Read More

What is a unilevel MLM compensation plan?

The structure of a multi-level marketing (MLM) company’s compensation plan plays a vital role in its growth strategies. What is a unilevel MLM compensation plan? A unilevel compensation plan structure is a straightforward, efficient, and universal option that’s widely used by MLM companies.  While there are many types of MLM compensation plan structures, including unilevel,...

Read More

What is a matrix MLM compensation plan?

A multi-level marketing (MLM) company’s compensation plan structure is the engine that fuels sales and growth. What is a matrix MLM compensation plan? Matrix compensation plans are widely used by MLM companies today, which makes understanding how the plan works, as well as its advantages and challenges, important for MLM company decision makers and sales...

Read More

UNDERSTANDING THE SUPREME COURT DECISION ON SALES TAX: WAYFAIR’S IMPACT ON 2021

The Supreme Court’s decision in the case of South Dakota vs. Wayfair continues to provide both insight and a tale of warning for direct sellers in 2021.   Before this decision, online sellers didn’t have to collect sales tax unless they had a significant physical presence in the states where the sales took place. They would need to...

Read More

STATES LOOK TO SALES TAX TO EASE PANDEMIC BURDEN

As we contemplate the realities of a post-pandemic economy, one fact becomes crystal clear — the lost income that States rely upon from hospitality, entertainment, travel and tourism and other face-to-face businesses has created an unprecedented need for revenue.  As States begin to look to the industries that have grown and prospered during COVID-19, direct selling...

Read More

The Risk of Sales Tax Workarounds

As we enter tax season, it’s an important time to remember the key points learned from the Supreme Court’s overturning of Quill, the ruling that online sellers don’t have to collect sales tax unless they have a physical presence in the state where they sell.  In essence, the Court said that the Quill decision, made in 1992, was...

Read More

SCHEDULE A SOFTWARE CONSULTATION NOW