What is a matrix MLM compensation plan?
A multi-level marketing (MLM) company’s compensation plan structure is the engine that fuels sales and growth. What is a matrix MLM compensation plan? Matrix compensation plans are widely used by MLM companies today, which makes understanding how the plan works, as well as its advantages and challenges, important for MLM company decision makers and sales...
UNDERSTANDING THE SUPREME COURT DECISION ON SALES TAX: WAYFAIR’S IMPACT ON 2021
The Supreme Court’s decision in the case of South Dakota vs. Wayfair continues to provide both insight and a tale of warning for direct sellers in 2021. Before this decision, online sellers didn’t have to collect sales tax unless they had a significant physical presence in the states where the sales took place. They would need to...
STATES LOOK TO SALES TAX TO EASE PANDEMIC BURDEN
As we contemplate the realities of a post-pandemic economy, one fact becomes crystal clear — the lost income that States rely upon from hospitality, entertainment, travel and tourism and other face-to-face businesses has created an unprecedented need for revenue. As States begin to look to the industries that have grown and prospered during COVID-19, direct selling...
The Risk of Sales Tax Workarounds
As we enter tax season, it’s an important time to remember the key points learned from the Supreme Court’s overturning of Quill, the ruling that online sellers don’t have to collect sales tax unless they have a physical presence in the state where they sell. In essence, the Court said that the Quill decision, made in 1992, was...
What is a binary MLM compensation plan?
For multi-level marketing companies, the compensation plan structure is a major component of the company’s business and growth strategies. What is a binary MLM compensation plan? As one of the most common plan structures chosen by MLM companies, it’s worth an in-depth look to understand how it works and the type of MLM strategies it...
How to Succeed at Social Selling
By Daryl Wurzbacher Originally published in The World of Direct Selling Social selling has become a hot topic in our industry over the past few years. The pandemic is driving an acceleration of companies adopting different technologies and tools to empower their field. Before COVID-19, fifty-five percent of consumers had made purchases via social media, and we...
3 Reasons Why MLM Companies Are Succeeding During a Pandemic
The impacts of COVID-19 on the economy, unemployment rates, and consumer behavior are well-documented, and the headlines were often bleak. Thirty major retailers filed for bankruptcy. Unemployment rates reached levels not seen in the post-World War II era. And consumers dramatically curtailed spending and shifted their shopping habits. However, in the midst of the global...
What Behavioral Science Tells Us About Efficient Distributor Onboarding
One of the most prominent experts on behavior patterns and consequent shifts in those patterns, Sigmund Freud, once wrote that “out of your vulnerabilities will come your strengths.” This is applicable on so many levels, especially given the current climate. What we have witnessed is an entire world made vulnerable. And yet, as we begin...
How to build a strong MLM brand people love
For multi-level marketing (MLM) companies, a strong brand can amplify efforts to attract new customers, recruit independent sales representatives, and achieve growth goals. Building a strong MLM brand takes strategic focus and consistent implementation across all customer- and sales representative-facing experiences. From marketing materials and product portfolios through e-commerce and MLM software, successful MLM companies...
Good to Grow: 5 Best Practices for MLM E-Commerce
The COVID-19 pandemic dramatically changed the way people think about online shopping. While the Millennial and Gen Z generations were already on board with shopping digitally, the pandemic made them even more likely to browse and buy online. Plus, increasing numbers of Gen X, Gen Y, and even Baby Boomers are getting more comfortable with...