Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated “experience” strategies for Silpada and ByDesign are widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. Her skill set accelerated as an e-commerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.