Jeff is an accomplished software executive with more than 20 years’ experience in the industry. In 2000, he co-founded ByDesign Technologies with the vision that innovative and stable technology, coupled with great support, could create tremendous opportunities for the direct selling industry. Jeff was the founding programmer of the Freedom platform, launching the first web-based software for our industry. More than $6 billion in orders have been processed by Freedom. Over the past 18 years, Jeff has continued to create first-to-market solutions that simplify the many complexities behind party plan and direct sales business models.